The Micro, Small and Medium Enterprises Financing Based on Financial Technology

Financial technology innovations that are currently developing have provided convenience for the user community in fields of financial systems, asset management to micro and small business (MSME) financing. The long objective this research is optimize Peer-To-Peer Lending financing model based on analysis preferences potential lenders determining MSME decisions. This type descriptive quantitative research. Sampling used purposive sampling actors throughout Bali. data technique logistic regression analysis. results showed estimation can determine decision provide Peer-to-Peer Lending. variable amount credit term proved be able predict decisions significantly. While not proven significantly institutions.